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This web site has the following in the web site, "303 948-0274 tap number on smartphone to dial." We noticed that the web page also stated " At Lil Riccis of Ken Caryl, you will experience the finest New York Style Pizza that Colorado has to offer." It also said " Stop by and taste for yourself! Satisfy your hunger with our extravagant menu! Download our menu in PDF. Balls of dough baked, and then covered with garlic sauce and parmesan cheese. Served with your choice of marinara, ranch dressing or jalapeño ranch dressing. Garlic Bread with Cheese GBC." The header had New York pizza as the highest ranking optimized keyword. It is followed by ny pizza, lil riccis ny pizza, and little riccis which isn't as ranked as highly as New York pizza. The next words lilriccisnypizza.com uses is little richies. lil richies was included and might not be understood by web crawlers.